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PRIVACY POLICY

    MVP > PRIVACY POLICY

PRIVACY POLICY

MVP Insurance Group, Inc.

Effective Date: January 1, 2026 | Last Updated: January 1, 2026 | Governing State: Illinois

MVP Insurance Group, Inc. (“Company,” “we,” “our,” or “us”) respects the privacy of users of our website, applications, and services (collectively, “Platform”). This Privacy Policy governs the use, collection, disclosure, and protection of personal information from you by the Company and its affiliates through your use of our Platform. It also informs you of the rights and choices you have with respect to your personal information, and how you can reach us to exercise your rights or ask questions.

Types of Information Collected

The Company, and any third party we engage for the purpose of administering, operating, hosting, configuring, designing, maintaining, and providing internal support may collect information from the following two categories: (1) personal information that you voluntarily provide about yourself, and (2) usage information relating to your interactions with us and the Platform (including information that you submit or upload directly to the Platform). In some cases, it is an agent or vendor of ours that collects the information on our behalf. We may collect this information when you sign up for our mailing list or other marketing materials, or interact with us for any other purpose.

Personal information we collect may include, among other things, the following categories:

  • Personal and Basic Identifiers: real name, alias, postal address, phone number, unique personal identifier, online identifier, Internet Protocol address, email address, account name.
  • Demographic Data: Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, veteran or military status, some of which are protected classifications under state and federal law.
  • Commercial Information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Device and Online Identifiers: internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
  • Internet or Other Similar Network Activity: Browsing history, search history, and information on consumer’s interaction with our website, application, or advertisement.
  • Geolocation Data: Physical location or movements.
  • Professional or Employment-Related Information: Current or past job history or performance evaluations.
  • Sensitive Personal Information: Consumer’s precise geolocation, racial or ethnic origin, religious or philosophical beliefs.

How We Use Personal Information

We may use the information we collect for various purposes, including the following:

  • To communicate with you about your inquiries, including providing a breakdown of our services or more information about our Platform and other services and products.
  • To provide and improve our services, and to help provide new services, features, products, and opportunities to our customers.
  • To improve our services and to develop new products, features, and technologies that benefit our users. For example, we may use publicly available information to help train AI models and build products and features with AI capabilities.
  • To operate, customize, and improve the Platform, including for analytics purposes, research and development regarding how you interact with the Platform; customize marketing and advertisements shown to you.
  • To send surveys, promotions, and marketing materials that may be of interest to you tailored to your interests.
  • To comply with applicable laws and regulations and to maintain the security of our Platform.

How We Share Personal Information

We may share the information we collect with other parties, including:

  • Affiliates. We may share personal information that we collect through the Platform with affiliates or with any company that is directly or indirectly owned, controlled, or operated by Company so that we and they can communicate with you about products and services that we believe may be of interest to you. The use and further disclosure of the information collected on the Platform by our affiliated companies will be governed by this Privacy Policy.
  • Service Providers. We have arrangements with third-party vendors, such as backend service providers, that assist us with the operation of the Platform or the services and features we offer through the Platform, including vendors that process personal information on our behalf. To protect your privacy, we do not authorize our vendors to retain, use, or disclose personal information we collect for any purpose other than to provide the services that they provide for us or our users.
  • Your Consent or as Otherwise Disclosed. We may share information with your consent or as otherwise disclosed at the time of data collection or sharing. We will not do so without informing you in advance, and you can avoid having us make such disclosures by choosing to opt out.
  • To Comply with Law. We may share information about our customers when release is required by a governmental agency, court, or other entity (e.g., to comply with legal process), or when appropriate to enforce our Terms of Use, or to protect the rights, property, or safety of visitors to our Platform, the public, our customers, or of Company.
  • As Part of a Change in Corporate Control. In the event of a bankruptcy, merger, acquisition, transfer of control, or joint venture, information about our visitors would be among the transferred assets.

In addition, we may use aggregated or de-identified information, such as anonymized analytics regarding user access to our Platform, and disclose it to third parties without limitation.

Children’s Privacy

We do not knowingly collect personal information regarding any individuals under the age of 13. If we learn that we have unintentionally collected personal information regarding any individual younger than 13 years old, we will promptly delete that information.

Cookies

To help make our Platform more responsive to the needs of our visitors, we use a standard feature of browser software, called a “cookie,” to assign each visitor a unique, random numerical identification code that resides on their computer. The cookie does not actually identify the visitor, just the device that a visitor uses to access our Platform. You have the ability to accept or decline cookies.

We use cookies to track usage of the Platform and further personalize your experience when you are visiting the Platform. The information is used to keep our Platform relevant and convenient for you and to allow you to avoid retyping your login credentials each time you access the Platform.

We use the following types of cookies:

  • Essential Cookies are required to make our Site function properly and cannot be turned off in our systems. If you block these cookies, portions of our Platform may not function properly.
  • Performance and Functional Cookies allow us to count visits and sources of traffic on our Platform so we can measure and improve performance and functionality.
  • Targeted Advertising Cookies may be set through our Platform by our advertising partners to build a profile of your interests and show you relevant advertisements on other websites.
  • Social Media Cookies allow you to share information using social media sharing buttons on social networks like Facebook, Instagram, LinkedIn, and YouTube.

Managing Cookies

If you wish to opt out of allowing certain cookies, you may do so by changing your browser settings so that cookies from our website cannot be set. Please note that if you delete, block, or otherwise restrict cookies, or use a different computer or Internet browser, you will need to renew your cookie management choices.

You can obtain up-to-date information about blocking and deleting cookies via the following links:

  • Chrome: https://support.google.com/chrome/answer/95647
  • Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
  • Opera: https://help.opera.com/en/latest/security-and-privacy/
  • Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
  • Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
  • Edge: https://support.microsoft.com/en-gb/help/4468242/microsoft-edge-browsing-data-and-privacy

Please note that this Cookie Policy does not apply to, and we are not responsible for, the privacy practices of third-party websites which may be linked to our website.

Digital Advertising, Web Session Recording & Web Analytics

When you visit our website, we may use site visit recordation technologies, third-party cookies, beacons, tags, and scripts to help collect the categories of information described above and aggregated information from your internet browser such as your behavior on our website.

We may use the following technologies across our website:

  • Microsoft Clarity to monitor and improve our services. Microsoft Clarity is a website analytics service that tracks how users interact with our website, collecting data on user behavior such as clicks, scrolls, and navigation. For more information, please see Microsoft Clarity’s privacy policy at https://privacy.microsoft.com/en-us/privacystatement.
  • Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. For more information, please see Google’s privacy policy at https://www.google.com/intl/en/policies/privacy. You may opt out by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/.
  • Meta Pixel, operated by Meta, which allows us to display Facebook and Instagram ads to users who have shown interest in our website. Meta Pixel also allows us to track the effectiveness of ads for statistical and market research purposes. For more information, see the Facebook Data Usage Policy at https://www.facebook.com/policy.php. You may manage your preferences at https://www.facebook.com/settings?tab=ads.
  • TrustedForm by ActiveProspect, which we may use to independently document users’ consent to be contacted. For more information, please review the ActiveProspect Privacy Policy at https://activeprospect.com/privacy-policy/.

We reserve the right to remove or add new analytic technologies.

Web Beacons

Some of our web pages and electronic communications may contain images known as Web Beacons (sometimes referred to as “clear gifs”). Web Beacons collect only limited information that includes a cookie number, time and date of a page view, and a description of the page on which the Web Beacon resides.

Chatbot Technology

We may use third-party service providers to provide chat services for clients to communicate with us regarding accounts and general questions. We may use AI technology (“Chatbot”) to power the chat functionality, which is intended to provide immediate responses to your questions. While we have made every effort to ensure that the Chatbot provides accurate and up-to-date information, please understand that it may not fully address complex queries and may occasionally provide incorrect responses.

The information provided by the Chatbot should not be solely relied upon for making critical decisions. Users are responsible for verifying and cross-referencing the information provided. Under no circumstances shall the Company be liable for any direct, indirect, special, incidental, or consequential damages arising from the use of chatbot services on its Platform.

Information Security

Company maintains reasonable safeguards to protect the security, integrity, and privacy of the information that you provide to us. However, no security system is impenetrable, and we cannot guarantee the security of the information we collect. Nor can we guarantee that the information you supply will not be intercepted while being transmitted to us over the Internet.

Opting Out or Unsubscribe

Whether you submit any Personal Information to us is entirely up to you. You are under no obligation to provide Personal Information. However, in the event this information is essential for us to provide certain services to you, we will be unable to provide those services if you choose to withhold the requested information.

You may opt out from receiving email communications from us regarding marketing and promotions by emailing us at contact@mvpinsuranceagency.com. You may additionally opt out of both email and text message communications by sending your request to contact@mvpinsuranceagency.com. If you elect to unsubscribe, we will remove you from the relevant list within 10 business days.

If you remain an active registered user of our Platform following an opt-out request, we may still send emails containing important notices or updates regarding your current use of the Platform.

State Privacy Rights

California Residents

California residents should refer to our California Privacy Notice for more information about our privacy practices and their California privacy rights. If you would like to learn how your personal information is shared with third parties, or to opt out of such sharing, please contact us at contact@mvpinsuranceagency.com or by mail at: MVP Insurance Group, Inc., Chicago, Illinois.

Nevada Residents

Nevada State residents have the right to submit opt-out requests instructing us not to sell any covered information collected about them to any third-party data brokers. To exercise this right, please email us at contact@mvpinsuranceagency.com. In your request, please specify that you want to exercise your rights under Nevada Privacy Law and include the website visited and the email address you registered with. Please allow thirty (30) days for a response.

Colorado and Connecticut Residents

Residents of Colorado and Connecticut have the following rights under applicable state law, subject to certain exceptions:

  • Right to Know and Access: Request what personal data we collect, use, disclose, and/or sell, up to twice in a 12-month period.
  • Right to Delete: Request deletion of your personal data under certain circumstances.
  • Right to Opt-Out: Opt out of targeted advertising, the sale of your personal data, and profiling decisions that could produce legal or similarly significant effects.
  • Right to Correct: Request the correction of inaccurate personal data.
  • Right to Data Portability: Obtain your data in a portable, readily usable format.
  • Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.

Virginia Residents

Virginia residents have the following rights under applicable Virginia law, subject to certain exceptions:

  • Right to Know and Access: Request what personal data we collect, use, disclose, and/or sell, up to twice in a 12-month period.
  • Right to Delete: Request deletion of your personal data under certain circumstances.
  • Right to Opt-Out: Opt out of targeted advertising, the sale of your personal data, and profiling decisions that could produce legal or similarly significant effects.
  • Right to Correct: Request the correction of inaccurate personal data.
  • Right to Data Portability: Obtain your data in a portable, readily usable format.
  • Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.

Contact Us

If you have any questions or comments about our Privacy Policy, please contact us at contact@mvpinsuranceagency.com or by mail at: MVP Insurance Group, Inc., Chicago, Illinois.

Changes to the Privacy Policy

We may make changes to this Privacy Policy by posting an updated version to this location. Any such changes will be promptly posted on this page with the “Last Updated” date revised accordingly and will become effective immediately upon posting. We encourage you to visit this page periodically to learn of any updates.

MVP Insurance Group, Inc. | Chicago, Illinois | mvpinsuranceagency.com

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